Wind of change in energy business. innogy is there.
RWE decided to comprehensively restructure the Group. We have bundled the
business segments of Renewables, Grid & Infrastructure, and Retail in a new
subsidiary called innogy. RWE AG will continue to focus on conventional
electricity generation and energy trading; it will also remain the majority
shareholder in the new subsidiary in the long term. And in autumn 2016 we are
focusing on those changes and are bringing the new innogy brand to the Slovak
The name innogy is made up of the terms innovation, energy and technology. It
reflects what our new subsidiary will stand for: innovation and technology in
the energy sector. We concluded that innogy is also the ideal name for the
modern energy company of the future. And this is reflected in the visual
language of our new brand: it is colourful, flexible, and full of energy and
creative ideas – ideally suited to the green, decentralised and digital
energy market of the future
However, the lightness and dynamism that the new brand conveys should not be
seen as a signal that we are sending a commercial lightweight into the ring. We
are starting as a heavyweight – but we also want to get across that we
possess the agility and dynamism that will be a key success factor in the energy
market of the future. New players will enter this market. Names such as Tesla,
Google or Apple – or maybe they are just being founded at the very moment you
are reading these lines. Whoever the competition may be: as innogy we do not
merely want to participate, we want to compete at the very top.
RWE is bringing you innogy
Our new subsidiary started operations on 1 April 2016. And it has presented
itself under the new innogy brand since autumn 2016. The change of name
represents a shift from conventional to innovative, flexible and creative.
Regarding the strong RWE brand that reflects a long and proud tradition of
the energy industry, this will remain to be used by the mother company RWE AG in
Germany. From now on, innogy will be the answer to the new energy solutions with
a clear focus on customer centricity. We can confirm that innogy will work on
new business models and innovations, and wants to be even closer to its
customers across Europe. It has an ambition to become a symbol of an innovative
offer and to shape trends in the energy market.
Innovations and technologies The innogy brand will simultaneously strive for
decentralization and customer empowerment in the individual countries. We are
talking mainly about those customers who are planning to produce electricity at
home on their own, and to manage everything by smart devices and mobile phone
We expect that digitalization will be represented not only by SMART
solutions, but will be driven by STARTUP projects as well. The innogy brand is
well placed to act as a leader in driving forward these developments.
We have been monitoring consumer behaviour, we have been collecting and
evaluating data. We know that a simple energy supply in not enough for the
customer of today, they are interested in efficient, modern and mainly
comprehensive energy packages.
With the support of innogy, we are ready to respond to the changing needs of
our customers in an even better and faster way. We want to bring unique and
innogy in Slovakia
The customers in Slovakia will also enjoy the benefits of innogy. Right from
autumn, the VSE Holding Group will start to support ambitious targets of the new
brand. The mother company VSE Holding and its subsidiaries Východoslovenská
energetika and Východoslovenská distribučná will present themselves as part
of innogy. Moreover, the subsidiary RWE Gas Slovensko will change its business
name to innogy Slovensko.
innogy Slovensko will continue to bring innovative products and modern
customer solutions to its customers. It will continue in the already started
trend of its offer thanks to which Slovak households can save more, become safer
and more comfortable.
As you can see: a lot of things are changing within RWE. However, one thing
certainly will not change: our strong and reliable partnerships in one of our
business’ core regions.
He became a Board member of RWE East in 2011. Since 2013, he has
simultaneously held the position of the CEO of RWE Hrvatska. From 2013 he also
held the position of the Chairman of the Board of Directors of RWE Slovensko
until September 2016, when the business model was changed, and he became the CEO
of innogy South East Europe. With effect from 1 April 2014, he has acted as the
Chairman of the Board of Directors of VSE Holding.
Published: 23. 9. 2016